Privacy Policy
Last updated: September 2026
Tchim-Tchim Books is the imprint name used by Marc A. Augustin for his children’s publishing projects, including What’s Behind the Door?
We respect your privacy. This Privacy Policy explains what information may be collected when you visit WhatsBehindTheDoorStoryBook.com, how that information may be used, and the choices available to you.
Information You Provide
We may collect information that you choose to provide when you:
join our email list;
request the Magical Activity Pack;
submit a contact form;
inquire about bulk orders;
contact us about schools, libraries, events, press, media, collaborations, or other opportunities.
Depending on the form, this information may include your name, email address, organization, and information you choose to include in your message.
How We Use Your Information
We may use information you provide to:
deliver materials you request;
send news, activities, book updates, and related communications when you have subscribed;
respond to questions or inquiries;
communicate about orders, events, media requests, partnerships, or other business matters;
operate and improve our website, communications, and marketing;
understand how visitors find and use our website;
measure the effectiveness of advertising and outreach.
We do not sell your personal information for money.
Email Communications and CRM
We may use an email marketing or customer relationship management provider, such as Mailchimp or a similar service, to store subscriber information and send email communications.
When you subscribe, information such as your email address, name if provided, subscription status, and engagement with our emails may be processed through that provider.
These providers process information in connection with delivering their services to us. Mailchimp, for example, describes itself as acting as a processor or service provider for much of the information it handles on behalf of customers.
If you join our mailing list, you can unsubscribe at any time using the unsubscribe link included in our emails.
Magical Activity Pack
When you provide your email address to unlock the Magical Activity Pack, you are also joining our email list as disclosed on the signup form.
The Activity Pack is made available immediately after signup.
Storytime Audio Companion
The Storytime Audio Companion is a benefit associated with What’s Behind the Door?
To access or download the Audio Companion, we ask you to provide an email address. We use that information to provide access to the Audio Companion and, where clearly disclosed at the time you submit your email address, to send occasional news, activities, and updates from What’s Behind the Door?
You can unsubscribe from marketing emails at any time using the unsubscribe link included in those emails.
Cookies and Similar Technologies
This website uses cookies and similar technologies.
Some cookies are necessary for the website to operate. Others may be used for analytics, performance measurement, advertising, or similar purposes.
Squarespace, our website platform, uses both necessary cookies and optional analytics and performance cookies.
Where required or appropriate, non-essential cookies may be controlled through the cookie-consent tools available on the website.
Website Analytics
We may use Squarespace Analytics and Google Analytics to understand how visitors interact with the website.
Analytics information may include data such as:
pages visited;
clicks and other website interactions;
referring websites;
browser and device information;
session information;
approximate geographic location;
technical identifiers used to distinguish visitors or sessions.
Google Analytics uses first-party cookies such as _ga to distinguish users and sessions and may collect browser/device information and website activity for measurement purposes.
We use analytics information to understand website performance, improve the visitor experience, and evaluate our marketing efforts.
Advertising and Meta Pixel
We may use advertising and measurement technologies, including the Meta Pixel and similar tools, to help us:
understand whether advertising leads visitors to our website;
measure advertising performance;
understand how visitors interact with particular pages;
create audiences for advertising;
improve and evaluate marketing campaigns.
These technologies may use cookies, pixels, device information, or similar identifiers and may allow advertising providers to receive information about visits or interactions with the website.
Depending on your location and the applicable law, some of these activities may be considered targeted advertising or the sharing of information for advertising purposes.
We do not sell personal information for money.
Where applicable, visitors will be provided choices regarding non-essential cookies and advertising technologies.
Your Cookie Choices
You may be able to accept, reject, or manage non-essential cookies through the cookie controls provided on the website.
You may also control or delete cookies using your browser settings.
Rejecting certain cookies may reduce the amount of analytics or advertising information collected, but necessary cookies may still be used to operate the website.
Google also provides consent controls that allow its tags to respond to visitors’ cookie choices.
Service Providers
We may use third-party service providers to help operate the website and our communications, including services for:
website hosting;
website analytics;
advertising measurement;
email marketing and CRM;
file hosting;
form processing;
security and technical operations.
These providers may process information as necessary to provide their services to us.
Current or anticipated providers may include Squarespace, Google, Meta, and an email marketing/CRM service such as Mailchimp.
Each provider also maintains its own privacy practices.
Links to Other Websites
Our website may contain links to third-party websites or services, including Amazon, Instagram, Facebook, and other platforms.
Once you leave our website, the privacy practices of the destination website or service apply.
We are not responsible for the privacy practices of third-party websites.
Children’s Privacy
What’s Behind the Door? is a children’s book and story property, but this website, its forms, mailing list, and commercial features are intended for parents, caregivers, educators, librarians, media professionals, and other adults.
We do not knowingly request personal information directly from children under 13 through our forms or mailing list.
Children should not submit their name, email address, or other personal information through this website.
If we learn that personal information has been submitted directly by a child under 13, we will review the matter and take appropriate steps, including deletion where appropriate.
Data Retention
We may retain information for as long as reasonably necessary to:
provide requested materials or communications;
maintain mailing-list and unsubscribe preferences;
respond to inquiries;
manage legitimate business records;
analyze website and campaign performance;
meet applicable legal or operational requirements.
Information that is no longer reasonably needed may be deleted or anonymized.
Your Privacy Choices
Depending on where you live, you may have rights relating to your personal information, which may include rights to request access, correction, deletion, or certain limitations on its use.
You may contact us with a privacy request using the email address below.
You may unsubscribe from marketing emails at any time through the unsubscribe link in those emails.
Where available, you may also use the website’s cookie controls to manage analytics and advertising technologies.
Changes to This Policy
We may update this Privacy Policy as our website, technology, service providers, marketing practices, or legal obligations change.
The current version will be posted on this page with an updated revision date.
Contact
Questions about this Privacy Policy or our privacy practices may be directed to:
Marc A. Augustin
Tchim-Tchim Books imprint
Email: info@tchimtchimbooks.com
Mail:
Tchim-Tchim Books
65 Roosevelt Avenue, Suite 200
Valley Stream, NY 11581